Digital Media: Austin

I ran across this story in Ad Age.  Apparently a few dads here in Austin have decided to begin an online channel that provides parenting tips targeted at fathers.  The venture was started by 3 Austin teachers and runs 4 episodes per week.  The trio began videocasting last year but have just recently converted the idea into a business model.  According to the story dadlabs.com was tracking at around 150,000 hits for November.   I think its an interesting concept with enough “niche” appeal to grab some targeted ad dollars.