Digital Media: Austin

That’s the headline, at least, from a press release last week at ad:Tech. Apparently ADRevolutionism has built a better mousetrap, errr ad serving platform that isn’t bound by a set number of behavioral descriptors. They do this through their, Natural Intelligence Marketing Engine^sm (NIME^sm) which allows limitless behavioral descriptors. The full solution is called The Ideal Advertising Marketplace^sm .

It also appears that the technology will be enabled through multiple channels as well, to include email, sms, display, and mobile. The company is based in Austin. Check’em out.