Digital Media: Austin

I read this about a week ago but haven’t had a chance to post it. Surprise, surprise, huh.

According to Scarbrough Research, Austin is the “Blogging Capitol of the U.S”. Maybe the city can turn that into a slogan like “The Live Music Capitol of the World” and run with it. I want credit though.

Anyway, Scarbrough put out a report ranking cities with the most bloggers. Followed closely behind Austin were Portland, San Fran, and Seattle. Big surprise there. The report has some interesting demographic info regarding Austin and internet savvy folks.

Interesting stats from the research report:

• Apparently 15% of all Austinites are bloggers
• Thirty-seven percent of Austin adults are between the ages of 18-34
• Austin adults are 17 percent more likely than adults nationally to be a part of a
  household that owns a DVR
• Austin adults are 51 percent more likely to be a part of a household that owns a
  PDA
• Bloggers are more than three times more likely than all Internet users to download Podcasts, and more than twice as likely to download/watch videos online.
• Bloggers are 20 percent more likely than the national average to
  have an annual household income between $50k and $100k per year.